Surprised?
I am not.
On a positive note, I do like the advertising posters they use. The 'I'M Cheaper' sticker is a good idea and it makes me wonder why they didn't carry that over to the TV adverts. Isn't that the whole point of an advertising campaign? It certainly would have helped the consistency in their re-branding efforts.
I'm not sure where they're going to be in a few months time but they seem positive about the new strategy!
I guess we'll see.
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